About Kip Knight

Kip Knight is an Operating Partner at Thomvest, where he helps market Thomvest to our target audience as well as advise portfolio companies on marketing best practices. In addition, Kip focuses on investments in MarTech for Thomvest and is a Board member at Netbase Quid.

Kip has gained extensive business experience during his career, having worked in over 60 countries around the world. He started his career at P&G in brand management. He served as CMO at Taco Bell and VP of marketing at eBay.

He has held a number of senior executive roles, including general manager positions at PepsiCo and eBay. He was president of H&R Block US as well as president of H&R Block International.

He is the co-author of “Crafting Persuasion: A Leader’s Handbook to Change Minds and Influence Behavior.” He earned his B.S. degree from LSU in marketing and his MBA from the University of Cincinnati.

Corporate Experience

“Having known and worked with Kip for over thirty years, the things that continue to stand out relative to every other consultant I’ve known are that in addition to being wicked smart, he brings a positive energy to every situation. That energy makes the entire team more effective and greatly improves the chances of success for a business,
organization or group.”

Ed Tazzia, Global Chairman, P&G Alumni Network

“Kip is a genius-and I do mean genius– in translating his vast, global consumer marketing experience into incisive, creative strategic thinking. He is masterful in provoking incisive strategic thinking. Most important, Kip knows what it takes to grow a successful business.”

Vicky Abrahamson, founder and former CEO of Iconoculture, Inc.

“Kip is the gold standard of the marketing industry. His unmatched expertise and ability to create successful solutions made him an exceptional choice to create and lead a new training program in marketing principles and strategic communication for the U.S. Government, and provide key insights at a communications seminar I arranged for senior officials at the National Security Council, State Department and Department of Defense.”

Kevin McCarty, former National Security Council Director

“Kip Knight is a seasoned executive who has provided outstanding support to PepsiCo’s training agenda in Middle East & Africa region. His dedication, passion and inspiration have truly touched the hearts and minds of our future Marketing talent in our region.”

Hossam Dabbous, Director of Marketing, PepsiCo

“Kip’s capacity to employ cutting-edge insights to solve real world problems has significantly improved how the United States government is approaching some of its most pressing international challenges.”

Klon Kitchen, US National Security Professional

“ALL TALENT, NO EGO. And that is why we have been working with Kip for 30 years.”

Burt Wolf, International Television Journalist (CNN, PBS)

“Kip gets it. He combines wisdom of experience with an enchanting ability to listen and interpret new information in remarkably fresh, intelligent ways.”

Tim Love, Vice Chairman, Omnicom Group

“Kip understands that a strategy is only as good as the results it delivers. I have worked with Kip and seen how his disciplined mind has ensured his approach to finding insights, developing strategy and then mastering execution works across different enterprises and areas of business.”

Peter Waller, CEO, Corinthian Colleges

“Having worked with Kip Knight in various parts of the world on some extremely challenging marketing issues, I have no hesitation in recommending the services of KnightVision Marketing, Inc. to any organization seeking strategic direction, consumer insights, product development or practical brand building initiatives.”

Peter Hearl, former YUM Brands Chief Operating and Development Officer

Kip has worked on various businesses in over 60 countries around the world.

Australia

-25.005973, 137.373047

Worked closely with KFC Australia marketing team to develop and test new product ideas, managed eBay Australia as part of my region.

Anguilla

18.23196, -63.047791

Worked with franchisee on KFC marketing programs.

Antigua and Barbuda

17.088291, -61.820068

Worked with franchisee on KFC marketing programs.

Argentina

-34.016242, -63.808594

Managed eBay business relationship with Mercado Libre (JV partner).

Austria

47.100045, 14.238281

Worked with local team to develop eBay marketing programs.

Aruba

12.48056, -69.955444

Worked with franchisee on KFC marketing programs.

The Bahamas

24.402136, -77.942505

Worked d with franchisee on KFC marketing programs.

Barbados

13.151835, -59.549332

Worked with franchisee on KFC marketing programs.

Belgium

50.878084, 4.504395

Worked with KFC marketing team on European programs, worked with eBay marketing team on buyer and seller programs, delivered two keynote speeches at Customer Experience Forum.

Bermuda

32.316471, -64.740543

Worked with franchisee on KFC marketing programs.

Brazil

-10.660608, -51.152344

Worked with Mercado Libre team on buyer and seller programs based on eBay International Playbook.

Canada

51.727028, -93.164063

Worked with KFC marketing team on variety of test markets, managed eBay Canada team (including launch of eBay French Canada).

Cayman Islands

19.32177, -81.231537

Worked with KFC franchisee on various marketing programs.

Chile

-29.859701, -70.576172

Worked with KFC franchisee on various marketing programs.

China

33.137551, 108.632813

Helped with the initial KFC marketing programs in China; helped with the launch of KFC China.

Colombia

3.688855, -71.71875

Opened up first western QSR in Columbia (KFC).

Costa Rica

10.455402, -84.429932

Worked with KFC franchisee on various marketing programs.

Czech Republic

50.106488, 15.298462

Worked on the launch of KFC in the Czech Republic.

Dominica

15.411319, -61.391602

Worked with KFC franchisee on various marketing programs.

Dominican Republic

18.895893, -70.136719

Worked with KFC franchisee on various marketing programs.

Ecuador

-1.230374, -77.695313

Worked with KFC franchisee on various marketing programs.

El Salvador

13.83808, -88.945313

Worked with KFC franchisee on various marketing programs.

Egypt

25.720735, 28.125

Worked with KFC franchisee on various marketing programs, held advertising seminar for PepsiCo Middle East marketing team.

France

47.77773, 3.691406

Helped with the launch of KFC France.

French Guiana

4.236856, -53.02002

Opened up first western QSR with KFC franchisee.

Germany

51.206883, 10.634766

Worked with KFC franchisee on various marketing programs, worked extensively with eBay Germany team on new marketing initiatives.

Greece

37.467884, 22.675781

Worked with KFC franchisee on various marketing programs.

Grenada

12.125264, -61.677246

Worked with KFC franchisee on various marketing programs.

Guadeloupe

16.223905, -61.476746

Worked with KFC franchisee on various marketing programs.

Guatemala

15.199386, -90.439453

Worked with KFC franchisee on various marketing programs.

Honduras

14.85985, -86.835938

Worked with KFC franchisee on various marketing programs.

Hong Kong

22.284014, 114.180908

Worked with KFC franchisee on various marketing programs, worked with eBay Hong Kong team on new testing initiatives.

India

23.241346, 81.035156

Helped open up eBay India (due diligence team as well as initial marketing programs).

Ireland

53.304621, -8.085938

Worked with KFC franchisee on various marketing programs.

Italy

43.094567, 12.128906

Worked with KFC franchisee on various marketing programs, worked with eBay Italy team on planning international marketing summit as well as local marketing programs.

Jamaica

18.062312, -77.34375

Worked with KFC franchisee on various marketing programs.

Japan

35.5054, 137.362061

Worked with KFC franchisee on various marketing programs.

South Korea

36.244273, 127.836914

Served on eBay Korea Board of Directors; worked with eBay team on various marketing programs and new initiatives.

Martinique

14.661651, -60.963135

Worked with KFC franchisee on various marketing programs.

Malaysia

5.878332, 101.25

Worked with KFC franchisee on various marketing programs.

Kuwait

29.305561, 47.8125

Worked with KFC franchisee on various marketing programs.

Mexico

24.026397, -102.524414

Worked with P&G team on new beverage concepts for test market, worked with eBay team (company market) on marketing plans, worked with Mercado Libre on eBay marketing programs.

Netherlands

52.05249, 5.537109

Worked with KFC franchisee on various marketing programs, worked with eBay marketing team, delivered keynote speech at Customer Experience Summit.

New Zealand

-41.754922, 172.96875

Worked with KFC company team on various marketing programs, worked with eBay team on various marketing programs.

Nicaragua

13.068777, -85.341797

Worked with KFC franchisee on various marketing programs.

Panama

8.537565, -80.178223

Worked with KFC franchisee on various marketing programs.

Poland

52.522906, 18.830566

Helped launch KFC in Poland.

Puerto Rico

18.145852, -66.269531

Ran KFC home delivery test market (which was expanded internationally).

Saint Kitts and Nevis

17.349328, -62.778625

Worked with KFC franchisee on various marketing programs.

Saint Lucia

13.902076, -60.996094

Worked with KFC franchisee on various marketing programs.

Saudi Arabia

23.59621, 47.285156

Worked with KFC franchisee on various marketing programs.

South Africa

-30.372875, 24.873047

Help re-launch KFC South Africa after the end of apartheid.

Spain

39.707187, -4.570313

Worked with local team (KFC company market) on various test markets, including value menu testing.

Switzerland

46.649436, 7.987061

Worked with International eBay team and local marketing team to build Swiss business.

Taiwan

23.168644, 120.805664

Managed eBay market, including extensive test marketing.

Thailand

14.978751, 101.777344

Worked closely with local KFC team (company market) on various test markets.

United Arab Emirates

23.917981, 54.316406

Worked with KFC franchisee on various marketing programs; delivered keynote speech along with Tom Peters at Innovation Summit.

Trinidad and Tobago

10.412183, -61.292725

Direct responsibility for KFC company market (which set new sales records).

United Kingdom

54.265224, -2.021484

Directly responsible for KFC marketing programs; worked closely with eBay UK team on test markets and rolling out international initiatives.

United States

39.368279, -95.800781

Extensive brand management, general management and marketing leadership positiions with P&G (10 years), PepsiCo (12 years) and eBay (6.5 years).

Venezuela

7.397334, -64.863281

Opened up KFC company market.

Zimbabwe

-19.219877, 30.27832

Worked with KFC franchisee on various marketing programs.

Virgin Islands

17.769612, -64.775391

Worked with KFC franchisee on various marketing programs.

Vietnam

12.726084, 108.28125

Worked with KFC franchisee on various marketing programs, finished 500 mile bike ride in Feb 2009.

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